When it comes to fueling the millennial hustle, vitaminwater has all the get-up-and-go you need. Problem was, most still didn’t believe that it contained vitamins. To prove our real hydration credentials in the real world, we needed to go big. Like way big. So we built a full-scale, neon-charged gas station at millennial mecca Wayhome, and a premium-grade brand experience that delivered more than just samples, but brand equity as well.

What we did:
Live, Sponsorship Activation, Sampling, Environmental Design, Art Direction, Copywriting