When it comes to beauty, one size doesn’t fit all. And yet Shopper’s Drug Mart, Canada’s Health and Wellness store, was still perceived as a one-size-fits-all convenience destination. To change consumer perceptions and solidify the brand as a premier beauty destination, Mosaic launched their first-ever stand-alone pop-up, Beauty X You.

Complete with a series of consumer-centric experiences and masterclasses, this immersive retail space re-introduced the brand to a wider audience, curating collections with the help of influencers for unbelievably beautiful results.

What we did:
Pop-up, Experiential, Demo, Fabrication