Oracle

Oracle

OpenWorld

When reinventing B2B activations means reimagining how we learn.

Results

12+ million

impressions

Results

77%

would recommend the conference

Results

2,300

hours of live content produced

Results

Gold

Ex Awards, Best B2B Event

As the largest tech conference in the world, Oracle needed to re-establish itself as the thought leader in the category. To do so, we flipped the script and looked at the multi-day event through the eyes of attendees, not the organizers. Working with Stanford University, we reintroduced play into the curriculum and created Collective Learning – a new approach to learning together through interactive social interaction.

What we did:
Live, Content, Production, Social, Immersive AR/VR, Content Channel Planning, Media Planning, Environmental Design

Oracle
Oracle
Oracle
Oracle
Oracle