Diet Coke

Diet Coke

Showdown

What happens when Genie Bouchard takes on a ball machine and 319 paint-soaked tennis balls?
A masterpiece.

Results

1st

to market Twitter social gifting, Canada

Results

20x

engagement vs. industry standard

Results

80% lift

in profile views

To launch Diet Coke’s One of a Kind campaign, over 2 million unique bottle designs were released in Canada. While a global campaign was repurposed in market, the challenge was to create something unique to the true north strong and free. Using her racquet as her brush and paint-soaked tennis balls as her palette, we pitted tennis darling Genie Bouchard against the ultimate rival. The resulting pattern she created was used on 150 limited edition bottles that fans unlocked via Twitter.

What we did:
Content, Social, TV, Film, Art Direction, Copywriting, Package Design, Production

Diet Coke
Diet Coke
Diet Coke
Diet Coke