What happens when Genie Bouchard takes on a ball machine and 319 paint-soaked tennis balls?
To launch Diet Coke’s One of a Kind campaign, over 2 million unique bottle designs were released in Canada. While a global campaign was repurposed in market, the challenge was to create something unique to the true north strong and free. Using her racquet as her brush and paint-soaked tennis balls as her palette, we pitted tennis darling Genie Bouchard against the ultimate rival. The resulting pattern she created was used on 150 limited edition bottles that fans unlocked via Twitter.
What we did:
Content, Social, TV, Film, Art Direction, Copywriting, Package Design, Production