When you’re a minivan made for kids, selling them should be child’s play.
Unlike most cars, when considering a minivan, consumers tend to vote with their heads not their hearts. To launch the new Pacifica, we turned this thinking on its head and created the first ever dealership run by kids. On the sales floor, 14 cameras captured it all – producing an astounding 13 pieces of content. And in the midst of nearly a decade and a half of declining minivan sales, this irreverant campaign increased product consideration by 19%.
What we did:
Live, Pop-Up, Campaigns, Social, Content, Environmental Design, Art Direction, Copywriting, Production, Content Channel Planning